
“My father, who was not rich, taught me that what you do for others is what you will be remembered for.”
A Natural Leader
One of AmaraWave’s greatest strengths is the character and history of its founder. From growing up in poverty in a small Indian village to managing 500 employees in the Canadian financial services industry, Perminder Chohan has lived his own story of personal transformation.
Today, Perminder is not only a successful business owner. He is
also a two-times Emmy Award winning producer, and a fourtimes best-selling author. The movies he has made reflect his
humanitarian values.“Freedom Isn’t Free” tells the uplifting
story of Folds of Honor, a charity that provides life-changing
scholarships to the spouses and children of America’s fallen or
disabled military.“It’s Happening Right Here”fearlessly exposes
the plight of victims caught up in human trafficking.
Perminder has co-authored top-selling books with Brian Tracy
and Sir Richard Branson, and he has been actively engaged with
no less than 36 different charities, including his own Perminder
Chohan Foundation. The focus of his philanthropic activities
has included poverty alleviation, education, mental health,
cancer relief, children’s hospitals and more.