A Natural Leader
One of AmaraWave’s greatest strengths is the character and
history of its founder. From growing up in poverty in a small
Indian village to managing 500 employees in the Canadian
financial services industry, Perminder Chohan has lived his own
story of personal transformation.
He recalls: “My father, who was notrich,taught me that what
you do for others is what you will be remembered for.” Today, he
is not only a successful business owner. He is also a two-times
Emmy Award winning producer, and a four-time best-selling
author. The movies he has made reflect his humanitarian
values.“Freedom Isn’t Free”tells the uplifting story of Folds of
Honor, a charity that provides life-changing scholarships to the
spouses and children of America’s fallen or disabled military.“It’s
Happening Right Here”fearlessly exposes the plight of victims
caught up in human trafficking.
Perminder has co-authored top-selling books with Brian Tracy
and Sir Richard Branson, and he has been actively engaged with
no less than 36 different charities, including his own Perminder
Chohan Foundation. The focus of his philanthropic activities
has included poverty alleviation, education, mental health,
cancer relief, children’s hospitals and more.